The Louisville Tourism Annual Gala & ROSE Awards will take place on Wednesday, November 18, 2026, at the historic Louisville Palace.

This special evening is dedicated to recognizing the unsung heroes of Louisville’s tourism industry—those who have committed themselves to delivering exceptional service and creating memorable experiences for visitors. The ROSE Awards, which stands for Recognition of Service Excellence, honor individuals across a variety of categories, including Hotel Services (divided by property size: under 200 rooms and over 201 rooms), Attractions, Culinary Arts, Food & Dining Services, Spirits, Tours & Transportation, Guest & Retail Services, Behind-the-Scenes, Event Services, and Rising Star.

TICKETS: Single Tickets—$55 per ticket, per person.

New to our event platform? Simply click "Register" and create a free account to complete your registration. Your account can be used for future Louisville Tourism events and allows you to manage your tickets and event details in one place. Creating an account is free and does not sign you up for any additional emails or marketing communications.

If you have questions about registration, please contact Cassie Culbertson at [email protected].

Festivities will begin with registration and a cocktail hour from 5:30 to 6:30 p.m., featuring a red carpet experience, bar service, hors d'oeuvres, and photo opportunities. The awards presentation will follow at 6:30 p.m., celebrating the outstanding contributions of this year’s finalists. The evening will conclude with an after-party that includes entertainment, another round of hors d'oeuvres, and desserts.

All finalists are invited to attend the ROSE Awards with a guest of their choice, and organizations that nominated a finalist are encouraged to attend in support.

Join us as we reflect on the past year’s achievements and look ahead to a bright future for Louisville’s tourism industry.

Sponsorship opportunities are also available, please contact Amber Ritschel at [email protected] for more information.

New to our event platform? Simply click "Register" and create a free account to complete your registration. Your account can be used for future Louisville Tourism events and allows you to manage your tickets and event details in one place. Creating an account is free and does not sign you up for any additional emails or marketing communications. For questions or assistance, please contact Amber Ritschel at [email protected] or Cassie Culbertson at [email protected].